Another easily overlooked factor that could boost website conversion is to simply give the most important content the best placement. Research has shown that users eyes most likely start at the upper left corner of a webpage and then scan to the right and back to the left in a pattern that is described as a F-shape. Because most people focus this way, the website navigation would be best placed on the left side of the screen, the most important content in the center, and testimonials, forms, or minimum ads on the right. Needless to say, make sure that the most important information is contained within the front screen of the webpage and break lengthy paragraphs with coercing headlines. Also, use a repetition of the search words that may have led the viewer to your website.
By now, the word buzzing around for an increase in website conversion should be simplicity; even the context supplied on your webpage should be easy for visitors to grasp and understand. You should avoid using terminology that is only internal to either you or your company. Keep in mind, the brand that your are marketing within your website is quickly understandable by visitors and is consistent with the common terminology of that particular industry. Feel free to demonstrate your website to someone outside your company and brand to ensure that the message of your website can be clearly understood. There should also be a compelling urgency to test, test, and test your website in order to make sure that it is presented in the most optimized manner and can resonate with each visit. Little tweaks with features such as choice of messaging, design of buttons, form layouts, and a display of trust seals, privacy assurances, or other positive reinforcements.
Overall, clarity and simplicity are your missions when increasing website conversions. Your website should easily, precisely, and instantly tell visitors on the home page what you, your brand, or company is about. Methods of navigating the website, including internal text links, can allow visitors to follow their interests and a basic page layout should be the same throughout the website to ensure accessibility and usability. On another note, there are many other ways that could increase a website’s conversion rate; some may work for a few, while others may not. Be at liberty to experiment with these and other tips you may find in order to create a combination that will produce favorable results and that can adjust the experience the website delivers to each visitor.